One of writers' greatest challenges is to spread the knowledge of their book among the readers. Every year there are millions of books published, and unless you're very famous outside your writers' persona, there's a possibility you're clueless about how to get to people. Well, that's what digital marketing does for you. Digital Marketing is all about spreading the word about your book among Internet Users by online ads.

One of the major reasons for Authors/Artists for choosing digital marketing, is its being cost-effective. Other media platforms need proactive study and research of the market by professionals and experts to identify your target and potential customers. However, social media platforms can tell you the number of actual people who like romantic books. Your budget for market hunt is saved already with your decision to opt for digital marketing. You get the full right to change the advertising campaign to suit your budget, and while you may find more success with more investment, you can always get your book to reach your more of your potential readers.

When you plan to advertise your book on social media platforms, you get the dual benefit of encouraging social media users to purchase your book and raise awareness about your social media profiles. Since they see these advertisements from your profile, the probability of those readers liking your page increases as well and they are more likely to follow your profile and hear about your new projects.